How to get the most out of display advertising software?
In a world where customer attention is increasingly fleeting, capturing their interest from the first moment is key. Did you know that you can take advantage of the waiting time in your business to promote your products or services? With Book the City, you can manage queues and appointments, but you can also turn those minutes of waiting into a sales opportunity thanks to display advertising software.
Dynamic and effective advertising
Competition between businesses has never been as intense as it is nowadays. Before the digital era, companies were often pitted against their peers: big companies against big companies, medium-sized companies against each other, and small companies competing in their own circle. However, digitalisation has changed the rules of the game, allowing even an SME to compete with large corporations thanks to online advertising opportunities.
In this scenario, it is essential for any business that wants to stand out to implement innovative marketing strategies. One of the most effective solutions is window advertising displays: tools that not only capture attention and communicate clear messages, but also help your business stand out from the competition.
Window displays have always been a key focal point for physical shops, and now it is possible to take them a step further by incorporating dynamic LED screens. These offer a powerful visual impact, allowing you to update content instantly, play with vibrant colours and show videos and animations that connect emotionally with customers. A winning combination to attract and retain more people.
According to a report by Grand View Research, the global digital display advertising market will grow at a rate of 8% annually between 2021 and 2028. This trend reflects how more and more businesses are turning to these solutions to increase their visibility. Integrating these displays into your sales strategy could make the difference between going unnoticed or standing out in your industry.
Why should you incorporate advertising displays in your business?
Incorporating digital advertising through screens provides multiple benefits:
- Take advantage of downtime: While customers are waiting, you keep their attention and present them with useful information or promotions that can encourage impulse purchases.
Instant updating: Change ads and messages instantly, adapting them according to the time of day, the season or even the customer’s profile.
Greater visual impact: Displays capture attention much faster than traditional posters, making your message stand out.
Smart targeting: With Book the City integration, you can personalise ads based on pre-booked appointments or the profile of the waiting customer.
Creative flexibility: Unlike physical signage, LED displays allow multiple advertisements to be presented dynamically, including images, videos, animations and text that can change in a matter of seconds, creating a greater emotional impact.
Sustainability and savings: The use of digital displays reduces the need to constantly print advertising material, reducing costs and helping to protect the environment.
How to make the most out of your screens?
To ensure your LED display performs optimally and has maximum impact, here are some key tips:
Keep your display clean: Perform regular cleanings to prevent dust or dirt from affecting the display’s visibility or performance.
Weather protection: If you use LED displays outdoors, make sure they are protected from water and humidity. There are models ready to withstand adverse conditions, but a strategic location always adds up.
Temperature control: Although LED displays are designed to withstand high temperatures, having adequate ventilation near them will help prolong their lifespan.
Check power supplies: Periodically check that the display is receiving adequate voltage and that there are no electrical fluctuations.
Hardware maintenance: Regularly inspect your display for accidental damage, corrosion or deterioration.
Continuous monitoring: Use a monitoring software to make sure your display is working properly at all times.
Strategic placement: Place the screen on strategic areas of your business, where the flow of customers is the highest and where the content has maximum visibility.
Renew your content: Don’t always show the same ads; keep a dynamic rotation of promotions and messages to constantly capture attention.
A step towards sustainability
In addition to improving customer experience, the use of digital advertising reduces the need to constantly print physical billboards. This not only saves costs, but also contributes to urban sustainability, a key value that Book the City promotes.
